Side B:
To Play with Fire (originally Leka med elden)

Official press release:

PRESSRELEASE
FRÅN EMI SVENSKA AB
TRITONVÄGEN 17, BOX 1289, 171 25  SOLNA
TELEFON: 08-730 00 60

MODERN TIMES

For many people abroad, Sweden is ABBA, Volvo and Björn Borg. But a country can't survive on such small amounts of activity and when it comes to music Sweden has plenty more to offer! For example, a bunch of young guys called GYLLENE TIDER.

 In 1977 two of these boys, PER GESSLE and MATS PERSSON started writing songs and soon after, they had put the band together with MIKAEL ANDERSSON, ANDERS HERRLIN and GÖRAN FRITZSON helping them out.

 At their own expense the boys cut an E.P. which eventually arrived at EMI and the rest is kind of "rags to riches" story here in Sweden.

 During the summer of -79 PER and MATS wrote material for GYLLENE TIDER's first album. Their goal was to make the LP a collection of single material. Ambitious maybe! But obviously they succeeded. More than 140,000 bought the record which in Sweden is a more than satisfying figure.

 From the album two singles were chosen. "Flickorna på TV2" and "Ska vi älska så ska vi älska till Buddy Holly" selling 25,000 and 10,000 resp.

 This was a lift-off which even impressed the boys in the group but also made them aware of the fact that their next album must be even better. They had seen too many "one-hit-wonders". So with this in mind they wrote the material for album no. two, which was called "Moderna Tider" ("Modern Times").

 No-one can doubt the fact that they'd done it again.....

 The album has to date sold 270,000 copies which make them strong competitors even to ABBA on the Scandinavian market. The single drawn from the LP "När vi två blir en" has sold 90,000 copies.

 And now EMI have stared [sic] considering territory outside Scandinavia. A single has therefore been recorded in English.

 On the one side is "Beating Heart" and on the other a ballad called "To Play With Fire".

 Both tracks show the quality and capacity in the group.

 As it is absolutely impossible for people outside of Scandinavia to pronounce the name GYLLENE TIDER the boys call themselves MODERN TIMES on the sleeve.

 But although the name is changed the music isn't! And there's plenty more to come.......

September 1981